Is the AMD Opteron mainboard project real?

Is the AMD Opteron mainboard project real?

AMD NEWS
Rumors on the Internet say that AMD (Advanced Micro Devices) is readying a new Opteron Socket F server mainboard. The mainboard is said to be named LGA1207, and have a pinless processor interface. The socket in question reportedly has 1027 pins, using a similar frame for retention like the Intel Socket T LGA775.

Rumors also say that the new AMD Opteron processor is going to support 667 and 800 MHz memory modules. Also, the support for DDR2-533 will be available, as well as PCI Express. The photo above is said to feature the LGA1207 pinless processor interface of the new Opteron Socket F server mainboard.

To fill the rumors, it is said that Wal-Mart will sell AMD powered notebooks and desktop PC's at a stunning US$398 price. In a few words, AMD's success in the USA retail market cannot be ignored, but Intel is the first when it comes to all US consumer PC sales. Dell, the number one PC supplier on the US consumer market, uses only Intel processors.